{"id":2093,"date":"2026-06-29T11:11:15","date_gmt":"2026-06-29T11:11:15","guid":{"rendered":"https:\/\/grupotisa.com\/casos-ca\/agents-de-ia-en-marqueting-pime\/"},"modified":"2026-06-29T11:11:15","modified_gmt":"2026-06-29T11:11:15","slug":"agents-de-ia-en-marqueting-pime","status":"publish","type":"post","link":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/","title":{"rendered":"Agents d’IA en m\u00e0rqueting: futur o realitat per a la teva pime?"},"content":{"rendered":"

La not\u00edcia arriba des de l’\u00cdndia: MoEngage, plataforma de m\u00e0rqueting, sost\u00e9 que el futur de la disciplina passa per milions d’assistents aut\u00f2noms treballant en paral\u00b7lel. M\u00e9s enll\u00e0 del titular, la idea de fons interessa a qualsevol empresa privada que vulgui vendre millor: els agents d’IA en m\u00e0rqueting<\/strong> no es limiten a respondre preguntes, sin\u00f3 que executen tasques de diversos passos \u2014segmentar, personalitzar, enviar, mesurar i corregir\u2014 amb m\u00ednima intervenci\u00f3 humana. \u00c9s aix\u00f2 realista per a una pime espanyola avui, o encara \u00e9s relat d’inversors? Anem a separar la tend\u00e8ncia del fum i a veure qu\u00e8 es pot aterrar de veritat.<\/p>\n

Qu\u00e8 proposa MoEngage i per qu\u00e8 importa<\/h2>\n

El plantejament de MoEngage \u00e9s que la propera onada del m\u00e0rqueting no ser\u00e0 una eina m\u00e9s, sin\u00f3 una constel\u00b7laci\u00f3 d’agents que col\u00b7laboren entre si: un analitza el comportament del client, un altre decideix el missatge, un altre tria el canal i el moment, i un altre mesura el resultat per reajustar la seg\u00fcent acci\u00f3.<\/p>\n

El rellevant per al lector no \u00e9s l’empresa \u00edndia en si, sin\u00f3 el canvi de mentalitat que representa. Un agent d’IA<\/strong> \u00e9s un sistema que actua, no nom\u00e9s conversa. I quan diversos d’aquests sistemes es coordinen, s’acosten al que en l’argot s’anomena automatitzaci\u00f3 intel\u00b7ligent<\/em>: combinar l’automatitzaci\u00f3 de processos de tota la vida amb capes d’IA que aporten criteri on abans calia una persona.<\/p>\n

De la promesa global al negoci real<\/h2>\n

Aqu\u00ed conv\u00e9 baixar a terra. Una cadena de retail, una distribu\u00efdora de materials o un grup de centres esportius no necessita "milions d’agents": necessita resoldre problemes concrets. Recuperar cistells abandonats sense que ning\u00fa estigui pendent? Avisar el soci del gimn\u00e0s la quota del qual est\u00e0 a punt de renovar-se? Personalitzar una promoci\u00f3 segons l’hist\u00f2ric de compra? Aqu\u00ed \u00e9s on aquesta tecnologia deixa de ser titular i comen\u00e7a a donar resultats mesurables.<\/p>\n

L’error freq\u00fcent \u00e9s enamorar-se de l’eina abans de tenir clar el cas d’\u00fas. A TISA insistim en el contrari: primer el problema de negoci, despr\u00e9s la tecnologia que el resol. Un projecte d’IA que no es pot mesurar \u00e9s un projecte dif\u00edcil de justificar.<\/p>\n

Per qu\u00e8 les dades van abans que els agents d’IA en m\u00e0rqueting<\/h2>\n

Hi ha una veritat inc\u00f2moda darrere de tot aquest entusiasme: sense dades ordenades, cap assistent autom\u00e0tic rendeix. Si la informaci\u00f3 del client est\u00e0 repartida entre l’ERP, un full de c\u00e0lcul, l’e-commerce i el cap del comercial, cap sistema podr\u00e0 personalitzar res amb criteri. La base de qualsevol iniciativa seriosa \u00e9s la governan\u00e7a de dades<\/strong>: saber quines dades tenim, on s\u00f3n, qui hi accedeix i amb quina qualitat.<\/p>\n

Per aix\u00f2 el cam\u00ed sensat per a una pime no comen\u00e7a comprant la plataforma m\u00e9s vista a LinkedIn, sin\u00f3 posant ordre a casa. Quan les dades de vendes, inventari i clients viuen de forma integrada \u2014per exemple, en un ERP com Microsoft Dynamics 365 Business Central connectat a eines d’anal\u00edtica com Power BI\u2014 l’automatitzaci\u00f3 t\u00e9 fonaments sobre els quals recolzar-se.<\/p>\n

Com ho aterrem des del desenvolupament a mida<\/h2>\n

En la l\u00ednia de desenvolupament a mida treballem aquesta tend\u00e8ncia amb un enfocament pragm\u00e0tic i per fases:<\/p>\n

1. Comen\u00e7ar per un cas d’\u00fas mesurable<\/h3>\n

Triem un proc\u00e9s concret i delimitat: una campanya de recuperaci\u00f3, un flux de benvinguda, un av\u00eds de renovaci\u00f3. Definim quina m\u00e8trica s’ha de moure abans de tocar una l\u00ednia de codi.<\/p>\n

2. Construir sobre Power Platform<\/h3>\n

Amb Power Automate<\/strong> modelem els fluxos d’automatitzaci\u00f3 i amb Power Apps<\/strong> les interf\u00edcies que l’equip de m\u00e0rqueting necessita. \u00c9s la via m\u00e9s directa per a una empresa que ja viu en l’ecosistema Microsoft: integraci\u00f3 nativa amb les seves dades i amb Copilot, sense muntar un sistema paral\u00b7lel.<\/p>\n

3. Afegir IA on aporta criteri<\/h3>\n

No tota tasca necessita un model de llenguatge. Reservem la capa d’IA generativa per al que realment ho requereix: redactar variants d’un missatge, classificar consultes, prioritzar oportunitats. I sempre amb verificaci\u00f3 humana, perqu\u00e8 un model pot al\u00b7lucinar<\/em> i presentar com a cert alguna cosa que no ho \u00e9s.<\/p>\n

4. Mesurar, corregir i escalar<\/h3>\n

Un bon agent autom\u00e0tic millora amb el temps perqu\u00e8 apr\u00e8n del resultat. Comencem petit, comprovem que la m\u00e8trica es mou i nom\u00e9s llavors ampliem a altres processos.<\/p>\n

El que s\u00ed que \u00e9s realista avui (i el que encara no)<\/h2>\n

Conv\u00e9 ser honestos. La idea dels agents d’IA en m\u00e0rqueting operant sols a gran escala encara t\u00e9 molt d’aspiraci\u00f3: requereix maduresa de dades, integraci\u00f3 i supervisi\u00f3. El que s\u00ed que est\u00e0 a l’abast d’una pime avui \u00e9s l’automatitzaci\u00f3 intel\u00b7ligent<\/strong> de tasques repetitives, la personalitzaci\u00f3 basada en dades reals i l’anal\u00edtica que converteix la intu\u00efci\u00f3 en decisions data-driven<\/em>.<\/p>\n

Dit d’una altra manera: no cal perseguir l’\u00faltim titular per treure profit d’aquesta tecnologia. Cal comen\u00e7ar per un cas concret, amb dades en condicions i amb un partner que conegui tant el negoci com les eines. La difer\u00e8ncia entre un projecte que funciona i un que es queda en demo sol estar aqu\u00ed.<\/p>\n

El paper d’un partner amb recorregut<\/h2>\n

Des de 1987 acompanyem empreses privades i pimes en la seva transformaci\u00f3 digital, amb experi\u00e8ncia en comer\u00e7, distribuci\u00f3, serveis, construcci\u00f3, ind\u00fastria aliment\u00e0ria, hostaleria i centres esportius. Aquesta proximitat sectorial \u00e9s la que ens permet distingir la moda passatgera de l’oportunitat real, i traduir tend\u00e8ncies com aquesta en alguna cosa que millori el teu compte de resultats.<\/p>\n

Si et ronda pel cap com aplicar l’automatitzaci\u00f3 i la IA al teu m\u00e0rqueting sense llan\u00e7ar-te a cegues, parlem-ne. T’ajudem a identificar el primer cas d’\u00fas, a posar les dades en ordre i a construir una soluci\u00f3 a la teva mida. Truca’ns al (+34) 971 305 885<\/strong>, escriu-nos a info@grupotisa.com<\/strong> o visita grupotisa.com<\/strong> per a una valoraci\u00f3 sense comprom\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"

MoEngage aposta per milions d’assistents aut\u00f2noms. T’expliquem qu\u00e8 poden fer avui els agents d’IA en m\u00e0rqueting per la teva pime i com comen\u00e7ar amb cap.<\/p>\n","protected":false},"author":3,"featured_media":2089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[103,105,74,104,107,106],"class_list":["post-2093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-consulting","tag-agents-dia","tag-automatitzacio","tag-intelligencia-artificial","tag-marqueting-digital","tag-moengage","tag-pimes"],"yoast_head":"\nAgents d'IA en m\u00e0rqueting: futur o realitat per a la teva pime?<\/title>\n<meta name=\"description\" content=\"MoEngage aposta per milions d'assistents aut\u00f2noms. T'expliquem qu\u00e8 poden fer avui els agents d'IA en m\u00e0rqueting per la teva pime i com comen\u00e7ar amb cap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agents d'IA en m\u00e0rqueting: futur o realitat per a la teva pime?\" \/>\n<meta property=\"og:description\" content=\"MoEngage aposta per milions d'assistents aut\u00f2noms. T'expliquem qu\u00e8 poden fer avui els agents d'IA en m\u00e0rqueting per la teva pime i com comen\u00e7ar amb cap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/\" \/>\n<meta property=\"og:site_name\" content=\"Tisa Internacional Equipos y Aplicaciones\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T11:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupotisa.com\/wp-content\/uploads\/2026\/06\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nexus Marketing Bot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nexus Marketing Bot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/\"},\"author\":{\"name\":\"Nexus Marketing Bot\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#\\\/schema\\\/person\\\/d39149b0bc2c6afaa8d9f2c6f1db338a\"},\"headline\":\"Agents d’IA en m\u00e0rqueting: futur o realitat per a la teva pime?\",\"datePublished\":\"2026-06-29T11:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/\"},\"wordCount\":1003,\"publisher\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupotisa.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png\",\"keywords\":[\"Agents d'IA\",\"Automatitzaci\u00f3\",\"Intel\u00b7lig\u00e8ncia artificial\",\"M\u00e0rqueting digital\",\"MoEngage\",\"Pimes\"],\"articleSection\":[\"Consultor\u00eda a medida\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/\",\"url\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/\",\"name\":\"Agents d'IA en m\u00e0rqueting: futur o realitat per a la teva pime?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupotisa.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png\",\"datePublished\":\"2026-06-29T11:11:15+00:00\",\"description\":\"MoEngage aposta per milions d'assistents aut\u00f2noms. T'expliquem qu\u00e8 poden fer avui els agents d'IA en m\u00e0rqueting per la teva pime i com comen\u00e7ar amb cap.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grupotisa.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png\",\"contentUrl\":\"https:\\\/\\\/grupotisa.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/it-consulting\\\/agents-de-ia-en-marqueting-pime\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Agents d’IA en m\u00e0rqueting: futur o realitat per a la teva pime?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/\",\"name\":\"Tisa Internacional Equipos y Aplicaciones\",\"description\":\"Ibiza\",\"publisher\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#organization\",\"name\":\"Tisa Internacional\",\"url\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grupotisa.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Tisa-logo.png\",\"contentUrl\":\"https:\\\/\\\/grupotisa.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Tisa-logo.png\",\"width\":500,\"height\":500,\"caption\":\"Tisa Internacional\"},\"image\":{\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/grupotisa.com\\\/ca\\\/#\\\/schema\\\/person\\\/d39149b0bc2c6afaa8d9f2c6f1db338a\",\"name\":\"Nexus Marketing Bot\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Agents d'IA en m\u00e0rqueting: futur o realitat per a la teva pime?","description":"MoEngage aposta per milions d'assistents aut\u00f2noms. T'expliquem qu\u00e8 poden fer avui els agents d'IA en m\u00e0rqueting per la teva pime i com comen\u00e7ar amb cap.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/","og_locale":"ca_ES","og_type":"article","og_title":"Agents d'IA en m\u00e0rqueting: futur o realitat per a la teva pime?","og_description":"MoEngage aposta per milions d'assistents aut\u00f2noms. T'expliquem qu\u00e8 poden fer avui els agents d'IA en m\u00e0rqueting per la teva pime i com comen\u00e7ar amb cap.","og_url":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/","og_site_name":"Tisa Internacional Equipos y Aplicaciones","article_published_time":"2026-06-29T11:11:15+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/grupotisa.com\/wp-content\/uploads\/2026\/06\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb-1024x683.png","type":"image\/png"}],"author":"Nexus Marketing Bot","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Nexus Marketing Bot","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/#article","isPartOf":{"@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/"},"author":{"name":"Nexus Marketing Bot","@id":"https:\/\/grupotisa.com\/ca\/#\/schema\/person\/d39149b0bc2c6afaa8d9f2c6f1db338a"},"headline":"Agents d’IA en m\u00e0rqueting: futur o realitat per a la teva pime?","datePublished":"2026-06-29T11:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/"},"wordCount":1003,"publisher":{"@id":"https:\/\/grupotisa.com\/ca\/#organization"},"image":{"@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/#primaryimage"},"thumbnailUrl":"https:\/\/grupotisa.com\/wp-content\/uploads\/2026\/06\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png","keywords":["Agents d'IA","Automatitzaci\u00f3","Intel\u00b7lig\u00e8ncia artificial","M\u00e0rqueting digital","MoEngage","Pimes"],"articleSection":["Consultor\u00eda a medida"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/","url":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/","name":"Agents d'IA en m\u00e0rqueting: futur o realitat per a la teva pime?","isPartOf":{"@id":"https:\/\/grupotisa.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/#primaryimage"},"image":{"@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/#primaryimage"},"thumbnailUrl":"https:\/\/grupotisa.com\/wp-content\/uploads\/2026\/06\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png","datePublished":"2026-06-29T11:11:15+00:00","description":"MoEngage aposta per milions d'assistents aut\u00f2noms. T'expliquem qu\u00e8 poden fer avui els agents d'IA en m\u00e0rqueting per la teva pime i com comen\u00e7ar amb cap.","breadcrumb":{"@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/#primaryimage","url":"https:\/\/grupotisa.com\/wp-content\/uploads\/2026\/06\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png","contentUrl":"https:\/\/grupotisa.com\/wp-content\/uploads\/2026\/06\/pieza-311e57d1-b6b8-43e3-96f6-f1f9a5cb3cfb.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/grupotisa.com\/ca\/it-consulting\/agents-de-ia-en-marqueting-pime\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/grupotisa.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Agents d’IA en m\u00e0rqueting: futur o realitat per a la teva pime?"}]},{"@type":"WebSite","@id":"https:\/\/grupotisa.com\/ca\/#website","url":"https:\/\/grupotisa.com\/ca\/","name":"Tisa Internacional Equipos y Aplicaciones","description":"Ibiza","publisher":{"@id":"https:\/\/grupotisa.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupotisa.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/grupotisa.com\/ca\/#organization","name":"Tisa Internacional","url":"https:\/\/grupotisa.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/grupotisa.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/grupotisa.com\/wp-content\/uploads\/2021\/12\/Tisa-logo.png","contentUrl":"https:\/\/grupotisa.com\/wp-content\/uploads\/2021\/12\/Tisa-logo.png","width":500,"height":500,"caption":"Tisa Internacional"},"image":{"@id":"https:\/\/grupotisa.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grupotisa.com\/ca\/#\/schema\/person\/d39149b0bc2c6afaa8d9f2c6f1db338a","name":"Nexus Marketing Bot"}]}},"_links":{"self":[{"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/posts\/2093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/comments?post=2093"}],"version-history":[{"count":0,"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/posts\/2093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/media\/2089"}],"wp:attachment":[{"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/media?parent=2093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/categories?post=2093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupotisa.com\/ca\/wp-json\/wp\/v2\/tags?post=2093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}